What do you think of customers being drawn to you like a Magnet?

The “Millionaire Maker” Dan Kennedy didn’t get that nickname and the acclaim that goes with it by being mediocre. His focus is to show his clients the exact road map to take their ideas and turn their ideas into a successful business.

Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.

Kennedy works with small businesses and huge corporations. A small operation littered with debt and failed advertising will turn to Dan’s instruction. Less than two years later, the business has zero debt and a home-based mail-order business generating over $200,000 a month with insanely high profit margins.

On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.

Dan taught me the principle of total customer value. Basically, Dan stressed that it easier and faster and ultimately more profitable to focus on developing the existing relationships with current customers.

The thing that made the biggest difference in turning around our business was learning about what it meant to give excellent customer service and to set out to doing those things consistently. This means dealing with the customers in all states of emotion. Customers are just easier to deal with when everything goes the way they want it. The fact is that things don’t always please them. So customer service is really about managing the times when they aren’t happy. It is a much harder skill to master but with the potential for great rewards. The goal is to take the difficulty and grow customer loyalty by how you handle it.

It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:

Thanking them. Even if they made a comment in way which was impolite, thank them anyway. Do not play the victim and take any of this personally. Remain calm and composed.

Start your response with: “Let me see if I understand you completely.” Then restate the person’s complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.

Finding at the very least one thing in their complaints that you agree with. It doesn’t matter how unfounded their complaint is in your mind, you should pick out one major point you agree with. Build your response around that point. For instance: “Well, Mr. Johnson, I can totally relate to you being upset about the late delivery. I will make sure that it doesn’t happen again. Now, about your other concerns. This shows them you are not defensive about the situation, and you are not interested in making excuses, but solving the problem.

Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.

In my mind the right instruction saved my business. I learned about total customer value and how refocusing on that alone can make things fun and profitable, where before it looked dreary and hopeless. Dan Kennedy’s Magnetic Marketing is the centerpiece of his teachings.

He lets the customer try the program for 1 year with a full money back guarantee with a promise that there won’t be any hassles if it isn’t for you. If you are just starting out, or if you have been at it awhile with dud results, it is well worth checking out. Maybe Dan Kennedy is the right teacher at the right time. He was in my case.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan’s other real world profit making teachings will be the bedrock of your business and all your future businesses.

Source: Marketing

Tags: entrepreneur magazine, information marketing, money making ideas, small businesses