The magic sales letter, the secret weapon of business profits

by Scott Nelson

Many entrepreneurs don’t know what they don’;t know about sales and marketing. This often has dire consequences for the bottom line. Good sales copy is an example of something that most business owners know nothing about. Dan Kennedy, aka the Millionaire Maker calls creating great sales copy, “writing your own check”.

Basically, a sales letter done right gives you a salesman that does the job around the clock and never asks for time and a half. You can tell good advertising copy because it is copy that creates money for your business. Too bad most business owners never employ a sales letter in any form.

This omission is devastating to the bottom line, or at least what the bottom line could be. To clear it up, there is no one way or format to create a blow them out of the water, ..

Source: Business